Position:

As a Digital Marketing Specialist, you will be responsible for all Social Media Management. The job focuses on increasing brand awareness through the effective use of social media outlets. A Social Media Manager is tasked with several key duties, such as:

Key Responsibilities

• Design and deliver creative and engaging social media strategies

• Manage the day-to-day handling of all social media channels such as Facebook,

Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr and YouTube,

adapting content to suit different channels and audiences

• Create and/or coordinate original and engaging multimedia content across multiple

social platforms

• Develop, launch and manage new competitions and campaigns that promote your

organization and brand

• Form key relationships with influencers across social media platforms

• Undertake audience research

• Manage and facilitate social media communities by responding to social media

posts and developing discussions

• Monitor, track, analyze and report on performance on social media platforms using

tools such as Google Analytics and Facebook Audience Insights

• Identify consumer trends to help with planning social media campaigns

• Optimize content to further encourage community interaction and engagement

• Research and evaluate the latest tools and techniques in order to find new and

better ways of measuring social media activity

• Analyze competitor activity

• Recommend improvements to increase performance

• Set targets to increase brand awareness and increase customer engagement and

loyalty

• Manage and track budgets for social media activities

• Educate other staff on the use of social media and promote its use within your

company (in-house roles)

• Encourage collaboration across teams and departments

• Regularly liaise with clients via telephone, email, conference calls or face-to-face

Skills

• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers

• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques

• Strong communication and people skills for articulating ideas to colleagues and clients

• Knowledge and understanding of algorithms and search engine optimization

• Creative thinking skills for contributing new and innovative ideas

• Excellent teamworking, collaboration and networking skills, as well as the ability to work independently

• Organizational skills, with the ability to prioritize and work across multiple projects simultaneously

• Project and campaign management skills

• The ability to work well under pressure to meet deadlines

• Skills in data analysis and interpreting statistics

• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers

• An eye for detail and the ability to work accurately

• Motivation and commitment

Benefits

• Hands-on training

• Opportunity to gain valuable experience related to Social Media Management

• Networking opportunities within the hospitality and manufacturing industries

• Potential for employment upon program completion