Department Function

The ECF Marketing Department: Our team is dedicated to meeting the diverse needs of our organization. Our primary objective is to provide comprehensive support for our partnership with Microsoft, reinforce our internal branding, enable sales growth, and enhance brand recognition in both established and emerging markets through effective growth marketing tactics. In pursuit of these goals, our team implements a range of essential marketing strategies. Our expertise lies in areas such as product marketing and development, lead generation, email marketing, content marketing, search engine optimization (SEO), advertising, and social media.

Position Overview

Technical Content Marketing Writer Role: We are seeking a skilled Technical Marketing Content Writer to join our team. The ideal candidate will work closely with subject matter experts (SMEs) including engineers, developers, and the marketing team to create, edit, and update technical blogs and how-to guides. The Technical Marketing Content Writer will play a crucial role in producing engaging and informative content that effectively communicates complex technical concepts to a diverse audience.

Key Duties & Responsibilities

• Collaborate with SMEs to research, outline, and create technical blog posts and how-to guides that align with the company's marketing objectives.

• Conduct thorough research on various technical topics, staying up-to-date with industry trends and best practices.

• Translate complex technical concepts into clear, concise, and compelling written content.

• Edit and proofread content for grammar, clarity, and consistency.

• Optimize content for SEO to enhance search engine visibility and drive organic traffic.

• Work closely with the marketing team to ensure content aligns with brand voice, messaging, and target audience.

• Revise and update existing content to ensure accuracy and relevance.

• Collaborate with designers to incorporate visuals, infographics, and other multimedia elements into content.

• Stay informed about emerging technologies, industry trends, and competitor activities to generate fresh and innovative ideas for content creation.

• Monitor and analyze content performance metrics to identify areas of improvement and implement strategies for content optimization.

• Strive to continually improve writing skills and stay current with industry standards and best practices.

Qualifications (Ideal Experience)

• Bachelor's degree in English, Journalism, Marketing, or a related field.

• Proven experience as a Technical Writer or Content Writer with a focus on technical topics.

• Strong understanding of SEO principles and best practices.

• Excellent written and verbal communication skills, with the ability to convey complex technical information in a clear and engaging manner.

• Exceptional attention to detail and strong editing and proofreading abilities.

• Familiarity with content management systems and tools (such as Content Calendars and SEM Rush).

• Ability to work collaboratively in a fast-paced, deadline-driven environment.

• Strong analytical and research skills.

• Flexible and adaptable, with the ability to quickly grasp new concepts and technologies.